NOBODY SCHEDULES LIKE SUMMIT

Having control of supply and demand is power in advertising sales. Summit has changed the paradigm of traffic scheduling. Traditionally, no matter when a contract is sold, the scheduling takes place in a batch process with no feedback at order entry time. As a result, it has been easy for operations to be oversold or undersold because inventory decisions are based on contract totals, rather than actual schedules. The Summit System is a dynamic system that continues to optimize your inventory with each new order, rescheduling the ads that can move - automatically - according to user-specified parameters.

At the core of Summit Traffic is our powerful scheduling module. This module efficiently organizes the information that ad sales managers need to maximize revenue and to fully utilize the power of today's technology. Even large multi-channel contracts schedule very quickly. In fact, Summit has the only dynamic, real time, multi-channel scheduler that is available today.

Dynamic means that Summit continues to optimize your schedules as new orders are added, maximizing your ad slaes revenue according to the priorities and parameters you set.

Real Time means that Summit instantly schedules your contracts the moment that they are entered - not in a later batch process or with some kind of approximation - taking into account all separation and other criteria you specify. With Summit, you get immediate feedback on schedule clearance. Knowing your exact inventory at any given time allows sales people to offer the desired inventory at higher prices, or to offer scheduling alternatives.

Multi-Channel means that you can - on a single order - place ads in more than one channel or goup of channels you define. The combinations are infinite, limited only by your business practices. This multidimensional power goes beyond order entry. Sales reports reflect the multidimensional aspects of multiple profit centers.

Unlimited Copy Rotation

Since managing copy and rotations is becoming increasingly complex, the Summit advertising sales management system provides you with unlimited copy rotation. Each contract has an unlimited number of copy pages assigned to it, which can be rotated evenly, by a schedule, or by percentage. Summit keeps track of which copy page ran last and will automatically start with the next page. To save you time with data entry, the information you enter to manage our copy can also appear on the invoice.

Multidimensional Orders

With Summit's multidimensional order capability, you can enter a contract for multiple channels and/or zones on a single order and have it all show on a single invoice.

Customizable Invoices

With the Summit advertising sales managment system's flexibility, you can tailor the format of all invoices to suit your needs. You can use different formats for different advertisers. EDI output is also available.

Integrated Data Entry

Because Summit's advertising sales management systems are fully integrated relational databases, you save time with no repetitive data entry. With Summit, information that is entered in one module is used throughout the system, providing you with unlimited flexibility in data entry. In addition, Summit saves you time with the powerful search capacity of SummitScan. Summit Scan allows you to search for external data and then incorporate that data into the current document with a simple press of a button. You enjoy easy, number-free data entry with this alphanumeric "type and choose" capacity.

Some Additional Highlights

- Real time, dynamic spot scheduling means your inventory and sales reports are always current.
- Full horizontal/vertical spot and copy rotation with integrated script and automatic media numbering.
- There are up to 36 priority codes and within each there can be implicit priorities by rate and span.
- Copy orders have a wide array of rotation specifiers and run time parameters.
- Copy orders can be easily linked to multiple contracts.
- To give maximum flexility, spot placement can be specified by time, program or user defined daypart.
- Helpful troubleshooting reports for missing copy, makegoods pending, and schedule discrepancy.
- Up to date reports can be generated anytime without processing constraints.
- Multi-level user security settings, so that each employee sees only the data they need.